Yellow Balloon-Union Pictures leads the revitalization of K-Trip with ‘K-POP Seoul City Bus’

2024-07-18 15:41:03

Yellow Balloon and Union Pictures signed a business agreement to jointly plan and develop the 'K-POP Seoul City Bus' product with the theme of K-POP and K-Culture.

The newly introduced 'K-POP Seoul City Bus' product is based on the know-how of both companies and consists of a unique course that includes visits to major tourist attractions in Seoul, K-POP-related attractions, and private studio facilities.

Union Pictures has been producing K-Culture content and has been interested in planning Korea's wonderful tourism products. The experience of Yellow Balloon's travel service and Union Pictures' diverse performance planning capabilities have created synergy to create a cultural tourism representative of Korea. He expressed his hope that it would develop into a commercial product.

Yellow Balloon hopes that the 'K-POP Seoul City Bus', which is currently being planned, will be recognized as a new concept of 'K-Trip' culture that combines travel and K-Culture not only in Korea but also around the world, beyond a simple tourism product. He added that cooperation between the two companies will continue to develop more advanced Korean Wave tourism products.

 

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