MBC, a splendid achievement in winning two categories at the 29th ‘Asian TV Awards’ (Asian Television Awards, ATA)!

2024-12-03 17:41:05

MBC's 'Oh Eun-young Report - Alcohol Hell', which was selected as the winner of the 'BEST LIFESTYLE' category at this 'Asian TV Awards' (Asian Television Awards, ATA), is Korea's first anti-alcohol survival program where contestants who have lost their daily lives due to alcohol live for 7 nights and 8 days.

By participating in the 'Hell Camp' and portraying the 'struggle' to abstain from drinking, we raise awareness of the dangers of alcohol that we are trying to ignore and further raise awareness of alcohol dependence.

It awakened the public's attention and attracted attention both inside and outside the broadcasting industry.

In addition, 'New Year's Special VR Psychological Healing I Met You Season 4', which was selected as the winner of the 'BEST EXTENDED REALITY PROJECT' category following MBC's 'Oh Eun-young Report - Alcohol Hell', is the first broadcast in 2020 to depict a young daughter and mother who passed away through VR virtual reality.

'I Met You' is a popular documentary that conveyed surprise and emotion all over the world by showing the encounter between two people.

For the first time in the season, the production team built two virtual spaces, 'Ocean' and 'Han River', so that both mothers and fathers could experience VR, so that mothers and fathers could exchange goodbyes without regrets with their sons who left first in their own spaces.

Meanwhile, the 'Asian TV Awards' (Asian Television Awards, ATA), which celebrates its 29th anniversary this year, is an international award for programs in the Asia-Pacific region established in 1996. About 60 judges from around the world select 59 categories.

Winners are selected by judging works in various categories, and various broadcasting companies and content companies in the Asia-Pacific region participate.

 

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