<Documentary ON> ‘Seoul Winter Festa’ 38th, what makes the city shine?

2024-02-16 20:11:04

Seoul's winter, filled with exciting things to do, media art, and light art, was a 38-day festival where the charm of the shining city was concentrated.

With approximately 7.4 million festival visitors, participation from 3,000 influencer teams from around the world, and 370 million views of online uploaded festival videos, the Seoul Winter Festa, which global influencers also paid attention to and enjoyed together, is a new Korean wave and K-festival. It showed potential and competitiveness.

A total of 7.4 million people visited the Seoul Winter Festa during the 38-day period from December 15 last year to January 21 this year, and the festival video uploaded on TV and online recorded 370 million views, making it a global festival enjoyed by people all over the world. showed competitiveness.

Based on the world's highest smartphone penetration rate and strong digital cultural capabilities, Seoul announced the spectacular start of a global festival to the world beyond time and space, and in the process, there was a dazzling performance by influencers who lead today's digital culture.

What did global influencers who experienced Seoul's winter festival pay attention to and what charms of Seoul did they find interesting? Documenton features influencers from the United States, Vietnam, and Brazil as well as media art from France who participated in the Seoul Winter Festa. We closely interviewed the author and others.

Among the charms of Korea and Seoul, we met with beauty influencer 'Cassandra Bankson' (about 3.7 million followers), who is particularly fascinated by K-beauty, in San Francisco, USA, and learned about the charms of Korea and Seoul Winter Festa that she introduces on social media. , tours the Seoul Winter Festa site with Vietnamese influencer 'Cam' (approximately 5.3 million followers), who introduces Korean culture to the world, and vividly conveys the emotion of the festival felt by people around the world.

Beyond being a simple festival, it allowed people to rediscover the charm of Seoul and presented new competitiveness and driving force that the city can have.

 

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