YG PLUS expands content supply to the African region through partnership with Boomplay

2024-07-16 01:41:04

The company said that this partnership will be an important milestone in its efforts to bring the work of YG PLUS artists to global recognition. This collaboration will allow artists to easily access tracks that local fans love in Africa's vibrant music environment. He expressed his expectations.

“Our partnership with Boomplay opens up new avenues for creativity, innovation, and cultural exchange, creating deeper connections between African fans and artists. We look forward to this partnership having a positive impact on the music industry in Africa and beyond.” He said he was looking forward to it.

Through this, YG PLUS anticipates a synergy effect that will expand the reach of artists provided by the Boomplay platform, open new opportunities, and expand the range of existing listeners by distributing content to the African market.

Meanwhile, according to the 'Africa Entertainment and Media Outlook 2023-2027' report by global consulting group PWC, the African streaming market is expected to grow to a market size of 700 billion won by 2027, and the International Federation of the Phonographic Industry (IFPI) predicts that the African music industry will reach It was announced that it recorded the highest regional growth in the world.

 

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