Jenny 'Banana Kick' Effect…

2025-03-23 04:41:05

Nongshim stock price rises for four consecutive days, K-confectionery exports ↑

It was analyzed that BLACKPINK Jenny's mention of Korean confectionery at the US Popular Talk Show had a positive impact on the share price rising.

On the 10th (local time), Jenny mentioned Nongshim 'Banana Kick' as a "favorite sweets" in the process of promoting his first solo album 'Ruby' on the North American popular talk show 'Jennifer Hudson Show'.

Experts say that Jenny's remarks have a positive impact on raising brand awareness and raising stock prices, and emphasizes the importance of 'CELEBRITY EFFECT'.

An official of the industry said, "The influence of global stars like Jenny is very high," he said. "In the face of high interest in K-culture and K-food, his words can increase the brand value of the company and lead to exports."

 

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