Lotte Well Food, retro concept ‘resurrection!’

2023-12-21 18:41:04

‘Lotte Gum’ campaign underway

The products carrying out this campaign are five types of Lotte gum to which the 'Resurrection Retro Gum Project' has been applied, including Fresh Mint, Spearmint, Juicy Fresh, Coffee Gum, and Eve Gum.

In this campaign, Kim A-young introduces retro Lotte gum in an outfit reminiscent of her 70s and 80s days.

Lotte Gum's CM song from the time is also played, bringing nostalgia to consumers who remember those days and at the same time allowing young consumers to feel the essence of the retro concept.

A Lotte Well Food official said, "This is a campaign that is expected to have synergy with actress Kim A-young, who has recently gained explosive popularity with her retro concept." He added, "Starting with this, we will strive to introduce a variety of products that can be enjoyed by people of all ages."

 

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