SBS, the most preferred broadcasting medium when running advertisements.

2023-12-11 16:11:05

2nd place in overall rankings after SBS and YouTube

On the 6th, the Korea Advertisers Association announced the '2023 Advertising Media Evaluation Research Results', a survey of advertisers by Lee Si-hoon and Park Jeong-hoon, professors of Keimyung University's Department of Advertising and Public Relations.

A total of 74 media were surveyed, including broadcast media such as terrestrial broadcasters, comprehensive channels, and paid broadcasting, newspaper media such as general daily newspapers, video/portal media such as YouTube and Naver, and various outdoor media and social media.

As a result of the survey, SBS ranked first among advertisers' preferred broadcast media, scoring 98.7 points, and ranked second among a total of 74 media.

Lee Si-hoon and Park Jeong-hoon, professors of advertising and public relations at Keimyung University who conducted the study, said, “A significant portion of groups with ‘very good’ media value are terrestrial/video media.

“He said.

 

→ MoaPic!