Baek Jong-won directly explains the controversy over Yeondon Volkatz...

2024-07-24 02:41:03

“Decreased sales due to store reduction, sales increased 9 times despite an 11-fold increase in the number of franchises.”

In the video, CEO Baek explained the claim that sales at The Born Korea brand franchises in 2023 fell by less than half compared to 2010, but headquarters sales increased nine times, saying, "This is a change due to a reduction in the average size of stores."

In addition, “the number of franchises increased 11-fold from 247 in 2010 to 2,785 at the end of 2023, but sales only increased 9-fold.

“The operating profit margin is not high at 6.2% in 2023,” he said, emphasizing that despite the decline in sales, the increase in headquarters sales is due to an increase in the number of franchises and a reduction in stores.

Regarding the claim that the average existence period of The Born Korea brand franchises is 3.1 years, “The existence period and operating period are different.

 

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