BTS

2019-09-30 11:31:13

The marketing of overseas famous companies around member V of the world's best boy group BTS has already been known many times, this time a cookie company.

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On the 27th, the top three cookies sold in the US, Oreo and Chips Ahoy, maker Nabisco, said, “Who is your bias?” On Chips Aoy's Twitter account.

To the question, “taehyung”.

A tweet from a world-renowned cookie company that showed a huge fan sentiment for V was instantly explosive, with 13,000 retweets and 599 likes.

Previously, the Chips Ahoy account was associated with the blue logo and the blue hair of V and attracted a lot of attention by marketing the phrase "Blue hair V is my favorite version of V".

At that time, international journalist Caseta Live commented on Chip Ahoy's posting that "a global cookie brand mentions K-pop idols as a new dimension. It is a testimony to K-pop's global reputation."

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The BTS V is the most popular SNS account in the official SNS account, and the different marketing strategies of global companies around V are no longer new.

Heinz, the world's No. 1 ketchup brand, said, “Please help.” Trevise and P & G of world shampoo rival Unilever

Pantin also carried out marketing through V.

In addition, Panda Express, the largest Chinese restaurant in the United States that is known to be eaten every time you visit the United States, is the basis for the birthday of V every year.

The impact of BTS, which is loved by global brands, is likely to continue.

Meanwhile, BTS is preparing an official schedule, including a concert in Saudi Arabia on October 11, and Jingle Ball, a year-end tour show held by the famous American radio station 'ihat radio' held at LA The Forum on December 6, USA

(JINGLE BALL) 'Goes to the stage.