IU renews contract with Hite Jinro as Chamisul model

2024-03-27 10:11:03

Hite Jinro, which celebrated its 100th anniversary this year, announced on the 26th that it would continue its relationship with Chamisul model IU for 10 years.

Since their first meeting in 2014, Chamisul and IU have grown together while maintaining the No. 1 position in their respective fields.

IU's new advertisement, which further emphasizes the purity of her chamisul, gives a glimpse of the chemistry of her 10-year relationship.

Hite Jinro Managing Director Oh Seong-taek said, “IU is the model that best matches Chamisul’s brand identity of ‘cleanliness,’” and added, “This contract renewal has great significance as the best partner and companion based on trust and loyalty.”

 

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