Lim Young-woong renews contract with Daesang Co., Ltd. as the model for the Chungjungwon ‘Sunshine Contains’ brand

2024-04-11 18:41:03

Lim Young-woong, who was selected as the model for 'Sunshine Dam' last year, played an active role as 'Human Sunshine' by engaging in various activities to convey the sincerity and sincerity of Chungcheongwon's 'Sunshine Dam' for soy sauce.

Thanks to the activities of model Lim Young-woong, sales of ‘Sunshine’ soy sauce in the first quarter of this year increased by about 16% compared to the same period in 2022 before the model was appointed.

Daesang Co., Ltd. plans to once again form a relationship with Lim Young-woong, who best conveys the 'sincerity' brand identity of 'Sunshine Damneun', and engage in various activities.

Marketing Director Park Jong-seop said, “This year, we will also carry out various brand activities with model Lim Young-woong to convey the sincerity and sincerity of ‘Sunshine Packed’ to more consumers.”

 

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