Hite Jinro, ‘Ilpoom Jinro’ advertisement on air with Hyori Lee

2024-05-28 01:41:03

Hite Jinro, which celebrates its 100th anniversary this year, announced on the 27th that it has selected singer 'Lee Hyori' as the model for its Ilppum Jinro brand and will be running an advertising campaign called 'Lee Hyori is a unique single heart'.

Hite Jinro explained the reason for the selection by determining that the image of Ilpoom Jinro, which pursues authenticity, and Lee Hyo-ri would create synergy.

As this advertisement is the first advertisement with Ilpoom Jinro and Hyori Lee, it focused on expressing the taste and core values ​​of Ilpoom Jinro based on the slogan ‘Hyori Lee Ilpoom Single Heart’.

When she arrives at the dining bar, Hyori Lee explains the special way she enjoys her exquisite Jinro.

 

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