Dongkook Pharmaceutical airs its first TVCF for a memory loss improvement drug modeled by Cho Jin-woong

2024-06-11 14:11:03

In the advertisement, Cho Jin-woong tries to remember something, but is unable to recall it and says, "Oh, I don't remember," or "Is it because I'm getting older?", recreating a situation that consumers often experience due to memory loss in their daily lives.

Next, the narration 'Take a note!' is an ambiguous expression, meaning to make a 'memo', which is to write down briefly what you need to remember, and Jo Jin-woong's comment, "If your memory is not the same as before, use a memo lane!" It delivered the message that ‘Memolane’ can help.

“Please give me Memorain!” he said, emphasizing the intuitive product name of ‘Memolane Capsule’, a drug to improve memory loss.

A Dongkook Pharmaceutical marketing manager said, “We hope that this CF will clearly convey to consumers the need for memory management and the efficacy and effectiveness of the product.”

 

→ MoaPic!