Kim Woo-bin was selected as Lotte Chilsung's 'Cantata' advertising model.

2024-06-19 19:41:04

Lotte Chilsung Beverage announced on the 17th that it has selected actor Kim Woo-bin as an advertising model for its coffee brand 'Cantata' and will launch a new campaign.

Lotte Chilsung explained that it selected Cantata as an advertising model because the characteristics of Cantata, which harmonizes taste and scent through the double drip extraction method, match well with the image of actor Kim Woo-bin, who has a balance of sophistication and softness.

The moment of drinking a cantata in various situations in daily life, the scene where ordinary rest becomes more special was expressed through piano and contrabass instruments.

The advertisement was released in two parts, a cantata and a contrabass, through TV, Lotte Chilsung Beverage's official YouTube channel, and Instagram.

 

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