Paldo selects ‘Zero Base One’ as niche ramen model

2024-07-05 07:11:03

Paldo selects the 9-member boy group 'Zero Base One' as the advertising model for 'Nichae Ramen' and begins a brand campaign.

Paldo said, “We selected Niche Ramen, which is characterized by an intense spicy taste, as an advertising model in anticipation of the synergy between Zero Base One, which is dominating domestic and international album charts and receiving strong support from young people.”

A limited edition package using Zero Base One will also be introduced.

Choi Han-heum, in charge of marketing, said, "We are happy to do the first ramen advertisement for 5th generation idol Zero Base One with Niche Ramen. We have prepared a special promotion where the brand, model, and fans communicate together, so we ask for your participation."

 

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