[SBS News Story] MZ, ‘Infused with Korean alcohol’
2024-07-12 18:11:03
As consumption of traditional liquor has increased significantly, especially among the younger generation, the amount of traditional liquor shipped has more than tripled since 2019.
A traditional liquor club that the reporter met was enjoying traditional liquor like wine at the Han River on Friday night.
Amid the popularity of traditional liquor, the number of breweries has increased significantly over the past 2-3 years, increasing the number of domestic breweries to 1,500.
Not only the drinkers of traditional liquor but also the people who make it are getting younger. A young couple who boldly quit their jobs at a large company and opened a brewery in Seoul was maximizing the hip image of traditional liquor by incorporating their experience in movie marketing.
