E-Land New Balance selects Espa Winter as new model

2024-10-04 15:11:03

New Balance, a global sports brand developed by E-Land World, selected 'Winter', a member of the 4th generation K-pop girl group 'Aespa', as its new model on October 4th.

Along with the announcement of the winter model, New Balance pre-released some of the ‘New Balance, Time to Winter’ campaign videos.

This campaign contains the meaning that it is time to welcome a brighter winter with New Balance Active Down and Winter.

An official from E-Land New Balance said, “We are happy to have established a relationship with Winter, who is attracting attention as a versatile K-pop icon,” and added, “We plan to work with Winter to convey the value of innovation that New Balance pursues to a wider public and showcase various brand activities.”

“He said.

 

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