MBC achieved profit for 5 consecutive years, ranked first in reliability and preference, and also ranked first in viewership ratings.

2024-08-01 15:41:05

This figure exceeds the goal set by MBC headquarters by 186%.

In addition to advertising, campaigns, MBC YouTube, and “Born Around Music” marketing helped increase sales.

In particular, as of the 4th week of July, "News Desk" was the only main news program in the top 20 programs with the highest '2049 viewership rating', which is the viewership rating for people in their 20s to 40s that advertisers pay the most attention to, ranking 18th.

MBC President Ahn Hyeong-joon, who is in his second year in office, said, “This achievement is even more valuable as it was achieved in a situation where there are many movements to shake up MBC’s governance structure both internally and externally.” He added, “The fact that MBC is the only terrestrial broadcaster to record a surplus this year is due to the high level of public trust in MBC.” “This is because it is receiving support,” he said. “This is proven by various reliability, preference, and viewership surveys.”

 

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