Lim Young-woong surpasses ‘trend’ Byun Woo-seok to take first place in July advertising model brand reputation
2024-07-05 00:41:03
Lim Young-woong's brand recorded a brand reputation index of 1,991,745 with a participation index of 324,315, media index of 547,076, communication index of 609,408, and community index of 510,946.
This is a 53.89% increase compared to 1,072,871 last June.
Koo Chang-hwan, director of the Korea Business Research Institute, said, "In the link analysis for Lim Young-woong's advertising brand, 'sincere, high purchasing power, and attention' came out high, and in the keyword analysis, 'Hana Financial, Cheong Kwan-jang, and Soy Sauce with Sunshine' came out high.
“In the analysis of the positive/negative ratio for Lim Young-woong’s advertising brand, the positive ratio was analyzed as 87.03%,” he said, adding that Lim Young-woong’s positive image had a positive effect on the brand’s reputation.
