Chung Chung-won releases advertising campaign video with Lim Young-woong

2024-07-11 12:11:02

Daesang Co., Ltd.'s soy sauce specialty brand 'Sunshine Damneun' releases a new advertising campaign video produced with singer Lim Young-woong.

This advertising campaign started with the brand slogan, 'Steamed and filled with sincerity, filled with sunshine,' and helped convey the sincerity about soy sauce made with time and care and optimal mixing and manufacturing technology.

In the campaign video, for consumers who are worried about purchasing soy sauce, Lim Young-woong of 'Sunshine Hero Label' carefully made 'Seed Soy Sauce Aging Process Brewed Soy Sauce Gold' and 'Twice-boiled Darker Soy Sauce Gold' products. It is structured in an introduction manner.

The strategy is to use Lim Young-woong in the product package to sensibly convey the benefits of Sunshine Soy Sauce through realistic situations and witty compositions.

 

→ MoaPic!