Lotte Well Food launches full-fledged fall season campaign with ‘New Jeans’

2024-09-24 09:11:03

Lotte Well Food announced on the 23rd that it will unveil the fall season campaign pictorial of 'New Jeans', the brand model for the sugar-free dessert 'ZERO', and introduce 'Zero Meets New Jeans' special products.

This fall campaign pictorial, the second season with New Jeans, contains New Jeans' unique lively and bubbly atmosphere, presenting a different charm from last spring season's campaign pictorial.

Group and individual images of the five New Jeans members were inserted into the product package.

An official from Lotte Well Food said, “As the zero trend is expected to continue this year, we plan to continue various marketing activities that can create synergy with our brand model, New Jeans.”

 

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