Ediya Coffee selects actor ‘Byeon Woo-seok’ as brand model

2024-10-08 16:41:02

Ediya Coffee announced on the 8th that it has selected actor Byun Woo-seok as its brand model for the first time since its founding 23 years ago and will carry out various marketing activities.

Ediya Coffee selected actor Byun Woo-seok as a model because his good image and the fact that he has quietly walked his own path for a long time resembles the brand and matches Ediya's brand value of focusing only on coffee.

Byun Woo-seok, who has always enjoyed Ediya drinks, will express Ediyaman's delicious menu in a variety of ways under the concept of 'cafes should be delicious' and will also promote the new signature menu that will be released soon.

Ediya Coffee plans to carry out various marketing activities with Byun Woo-seok to emphasize Ediya Coffee's brand authenticity, starting with a TV commercial scheduled to be released at the end of this month.

 

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