Yoo Jae-seok and Jeon Hyun-moo sweep first and second place in brand reputation for first broadcasters in 2025

2025-01-04 17:11:03

According to data released by the Korea Corporate Reputation Research Institute, as a result of analyzing 48.59 million brand big data of 50 entertainment broadcasters from December 4 of last year to January 4 of this year, Yoo Jae-seok ranked first with a brand reputation index of 3,259,673.

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In particular, in the case of Yoo Jae-seok, who ranked first, keyword analysis showed that 'You Quiz', 'Poonghyanggo', and 'Running Man' ranked high, and the positive evaluation rate reached 84.05%, proving his continued national trust.

Koo Chang-hwan, director of the Korea Business Research Institute, explained, "The main keywords related to Yoo Jae-seok's brand were 'talk', 'humble', and 'break up'."

This survey was calculated by comprehensively analyzing participation value, communication value, media value, and social value, and the overall big data analysis volume was found to have decreased by 33.48% compared to the previous month.

 

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