Squid Game 2 hits record high in domestic Netflix users

2025-01-04 19:11:03

This figure is a sharp increase of 1.87 million compared to the previous week, which can be interpreted as the influence of the Netflix original series 'Squid Game 2', which was a hit around the world.

Squid Game 2 gained huge popularity following its predecessor, with nearly 500 million hours of viewings within a week of its release, contributing significantly to the increase in Netflix subscribers.

In addition, the provision of advertising-type standard passes to Naver Plus membership users through collaboration between Netflix and Naver is also analyzed to have had a positive effect on the increase in Netflix users.

The results of this survey show that the popularity of Squid Game 2 had a direct impact on the increase in Netflix subscribers, while also suggesting that the collaboration between Netflix and domestic IT companies is creating a synergy effect.

 

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