Marketing!

2019-09-24 11:13:15

Now, when you need to pay attention to storytelling,

Due to the prolonged economic recession, many doctors ask consulting services or marketing to MSO companies (hospital management support companies) that support marketing and management.

However, the problem is that hospital marketing is becoming money, and even non-hospital companies are sporadicly adding specialists to open hospital marketing.

As a result, it is difficult to select a competent company that specializes in actual opening prices.

In addition, these companies are focused on brand advertising, hope only for the big picture, and do not hesitate to spend.

However, in most cases, the company develops into a vicious circle, not rising sales.

After all, as the marketing textbooks in the book reveal only the brand and the name of the hospital, they could not spend the actual characteristics of the hospital and spend only the cost.

Medical is a completely different specialty than other industries.

In particular, cosmetic surgery is a more unique field.

As a result, marketing that is different from existing industries is needed.

Basically, understanding and knowledge of medical care should be accompanied, contents of intangible medical care should be created as tangible products, expertise on how to be exposed, and organic complex structure through continuous feedback in the hospital should be understood.

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The CEO of Medistar Co., Ltd. said, "The core is to brand the best and deliver it to customers." Therefore, Medistar Company specializes in 'content marketing' rather than general marketing. "

In other words, concept marketing.

It is an idea bank that includes product development, not simple marketing, which enables our hospitals to find, create, and expose our own products, our hospital concept, and representative procedures that only me can do.

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