Hite Jinro releases new Chamisul TV commercial with IU

2024-02-24 01:11:03

Hite Jinro announced on the 23rd that it will begin its spring season marketing activities in earnest by releasing a TV advertisement for Chamisul, which has become cleaner through brand renewal.

The new advertising campaign plans to convey to consumers the brand characteristics of a ‘cleaner’ Chamisul under the slogan ‘Chamisul, the next day as clean as dew’.

This advertisement presents the space of dewdrops in a mysterious and fantastical way, highlighting the diverse chemistry between the existing dewdrop characters and the newly introduced bamboo characters.

When the newly introduced bamboo character 'Dongsil' sprinkles water on Seulbang, 'Salangi' dries the dewdrops with bamboo leaves and IU looks at this cutely.

 

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